10ninox/_posts/2009-06-02-bing-re-badge-live-search.markdown

layout	status	published	title	author	wordpress_id	wordpress_url	date	date_gmt	categories	tags
post	publish	true	Bing – re-badge Live Search	[{display_name } {login } {email } {url }]	607	http://blog.10ninox.com/2009/06/02/bing-re-badge-live-search/	2009-06-02 00:09:31 +0700	2009-06-02 05:09:31 +0700	[opinion microsoft]	[search engine]

This is definitely not the breaking news. Microsoft just decided to change the word, Live, to “Bing” I don’t know if Bing is so much better word or anything. Will Live suite which is great change its name to Bing suite as well? They claimed that Bing uses new algorithm or whatever to achieve better performance; we probably don’t care either. What we care is whether “our keyword” can generate the result we want or not.

After trying for a while, I don’t see anything much interesting or persuasive enough to convince me that it’s much more than a re-brand & putting useless features like category, search history. I honestly don’t know if you feel the same way, to me, search is built to destroy any classified, categorized data since if you do arrange stuffs neatly, you don’t need search, but if you do need “search, “ then you have no need of organizing them [that includes others’ stuffs which is categorized in the different ways of your brain]

In short, if Bing couldn’t change attitude about putting more and more bots for much larger coverage, like Google, and try to get most out of those huge database, they are not going to be even close to the first choice. Don’t think Google is the only competitor here. Yahoo, which gives the results much different than Google, might be much better alternative to Google rather than old archive search like Bing.

ps. I really feel sorry for Microsoft that they have soo much potential in every ways, but they couldn’t come up with the ace solution to the market. They might need to re-organize or something to aim their goals much more efficient. For instance, if they happen to amalgamate all E-mail clients’ teams such as Windows Live Mail, Windows Mail, Outlook Express, Outlook 2007, into only 1 e-mail client—might be 2 sub-divisions: web-based & desktop-based. I believe they can have GMail-equivalent easily. But, they are dividing into small groups to achieve in everything as far as the products go. Consequently they just divide themselves… and think of it as a good plan. Hurr what a waste..