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 Get started with Mapzen Search
 
-Mapzen Search is a modern geocoding and place search service based on [Pelias](https://github.com/pelias/pelias), an experimental open geocoder from [Mapzen](https://mapzen.com) and powered by open data. It's used to transform the way people talk about places - with names and addresses - into geographic coordinates.
+Mapzen Search is a modern geocoding and place search service based on [Pelias](https://github.com/pelias/pelias), an experimental, open geocoder from [Mapzen](https://mapzen.com) and powered by open data. It's used to transform the way people talk about places - with names and addresses - into geographic coordinates, and to translate geographic coordinates into recognizable names of places.
 
-[REWRITE]
 Mapzen Search can be used to:
 - geocode addresses, points of interest, neighbourhood, cities, and regions
 - power real-time search autocomplete for places
-- turn a list of addresses into coordinates to plot
+- turn a list of addresses into coordinates that can be plotted on a map or computed
 - Take location coordinates and turn them into human readable places, like an address
 - find the neighbourhood, cities, states, and countries of location coordinates to quickly classify where your data is coming from
 
 Mapzen Search offers:
-- Advanced Geocoding tools
-- Coarse Geocoding
--
+- Forward Geocoding for Addresses + Venues: Used to find a particular place based on the rules of an address, or the name of a landmark or business
+- Forward Coarse Geocoding for Neighbourhoods, Localities, regions, and countries: Used to find and localize a service to a particular area or region. Searches only for these places, but with worldwide coverage
+- Restricting searches to a known area or radius
+- Focusing a search: Searches all known places, but prioritizes places closer to the user (when the user's current location or approximate location is known)
+- Autocomplete searches for forward geocoding: Allows a developer to build interfaces where an end-user can search for places and match against Mapzen Search's data in real-time
+- Limiting results to a particular country: Allows the scoping of results to a particular country
+- Reverse geocoding addresses + venues: Tries to find the name/address of the closest matching place to a geographic coordinate pair (a longitude and latitude). This can be used to take abstract location data (e.g. an end-user's device location) and find the closest address (often used in a weather or deliver app on someone's phone)
+- Coarse reverse geocoding: Converts a geographic coordinate pair into the regional hiearchy for that particular place (e.g neighbourhood > locality (city/town) > Local Administrative Area (County, Prefecture) > Region (state/province) > country). This can be used to determine the general region of geographic data and can be quite useful in filtering for places in non-geographic databases that represent things that happen in places