Simplifies documentation language based on [retext-mapbox-standard](https://github.com/mapbox/retext-mapbox-standard).
There are still several things that don't pass linter muster, but they're key terms for the product (namely "prioritize").
And as a reminder, the answer in brief is that we expect to add more
data to our records in the future that we may not want to return for
every item in a search result, for example polygon data.
Riordan
Rhonda Glennon
Julian Simioni
Stephen K Hess