diff --git a/README b/README
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--- a/README
+++ /dev/null
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-
-
-                          // Flask //
-
-              web development, one drop at a time
-
-
-    ~ What is Flask?
-
-      Flask is a microframework for Python based on Werkzeug
-      and Jinja2.  It's intended for getting started very quickly
-      and was developed with best intentions in mind.
-
-    ~ Is it ready?
-
-      It's still not 1.0 but it's shaping up nicely and is
-      already widely used.  Consider the API to slightly
-      improve over time but we don't plan on breaking it.
-
-    ~ What do I need?
-
-      All dependencies are installed by using `pip install Flask`.
-      We encourage you to use a virtualenv. Check the docs for
-      complete installation and usage instructions.
-
-    ~ Where are the docs?
-
-      Go to http://flask.pocoo.org/docs/ for a prebuilt version
-      of the current documentation.  Otherwise build them yourself
-      from the sphinx sources in the docs folder.
-
-    ~ Where are the tests?
-
-      Good that you're asking.  The tests are in the
-      tests/ folder.  To run the tests use the
-      `pytest` testing tool:
-
-        $ pytest
-
-      Details on contributing can be found in CONTRIBUTING.rst
-
-    ~ Where can I get help?
-
-      Either use the #pocoo IRC channel on irc.freenode.net or
-      ask on the mailinglist: http://flask.pocoo.org/mailinglist/
-
-      See http://flask.pocoo.org/community/ for more resources.
-
-
diff --git a/README.md b/README.md
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+![Flask logo](http://flask.pocoo.org/docs/0.12/_images/logo-full.png "Flask")
+
+### What is Flask?
+
+Flask is a microframework for Python based on Werkzeug
+and Jinja2.  It's intended for getting started very quickly
+and was developed with best intentions in mind.
+
+### Is it ready?
+
+It's still not 1.0 but it's shaping up nicely and is
+already widely used.  Consider the API to slightly
+improve over time but we don't plan on breaking it.
+
+### What do I need?
+
+All dependencies are installed by using `pip install Flask`.
+We encourage you to use a virtualenv. Check the docs for
+complete installation and usage instructions.
+
+### Where are the docs?
+
+Go to <http://flask.pocoo.org/docs/> for a prebuilt version
+of the current documentation.  Otherwise build them yourself
+from the sphinx sources in the docs folder.
+
+### Where are the tests?
+
+Good that you're asking.  The tests are in the
+tests/ folder.  To run the tests use the
+`pytest` testing tool:
+
+```sh
+$ pytest
+```
+
+Details on contributing can be found in [CONTRIBUTTING.rst](CONTRIBUTING.rst)
+
+### Where can I get help?
+
+Either use the #pocoo IRC channel on irc.freenode.net or
+ask on the mailinglist: http://flask.pocoo.org/mailinglist/
+
+See http://flask.pocoo.org/community/ for more resources.