var $optionSets = $('#options .option-set'), $optionLinks = $optionSets.find('a'); $optionLinks.click(function(){ var $this = $(this); // don't proceed if already selected if ( $this.hasClass('selected') ) { return; } var $optionSet = $this.parents('.option-set'); $optionSet.find('.selected').removeClass('selected'); $this.addClass('selected'); // make option object dynamically, i.e. { filter: '.my-filter-class' } var options = {}, key = $optionSet.attr('data-option-key'), value = $this.attr('data-option-value'); // parse 'false' as false boolean value = value === 'false' ? false : value; options[ key ] = value; $container.isotope( options ); return false; });