"text":"<div style='font-size:16px; font-weight:normal; color:#74736c;'>How Amazon has changed the world of commerce</div><br /><div><img src='_media/smile.png'></div>",
"headline":"Buying a vacuum through <b>Amazon</b>",
"text":"",
"asset":
{
"media":"_media/fulfillment1a.png",
"credit":"",
"caption":"The vacuum order is placed, processed and shipped completely by Amazon."
}
},
{
"startDate":"2012",
"headline":"Buying a vacuum through an alliance between<br /><b>Amazon and GoVacuum</b>",
"text":"",
"asset":
{
"media":"_media/fulfillment1b.png",
"credit":"",
"caption":"The vacuum, originally supplied by GoVacuum, is ordered, processed and shipped by Amazon."
}
},
{
"startDate":"2016",
"headline":"What is the Amazon effect?",
"text":"<div style='font-size:20px; line-height:115%; font-weight:normal; color:#74736c;'><div style='font-size:24px; color:#9b164f;'><i>Consumers</i><br/ ></div><div>Amazon and its Marketplace sellers are a one-stop shop for a broad range of merchandise making products easier to find. The best deals are often faster and cheaper than the alternatives.<br/ ><br /><div style='font-size:24px; color:#9b164f;'><i>Amazon</i><br/ ></div><div>By fusing their businesses, both Amazon and independent sellers can attract more customers and improve profit margins. But doing so can create risks for Amazon and third-party sellers.</div>"